Wendy’s® opens its first virtual reality restaurant


“For years, we’ve met our fans in ways and places they never expected through our unique approach to social media, gaming and engagement,” said Carl Loredo, Marketing Director of The Wendy’s Company. “We are thrilled to take this to the next level by launching the Wendyverse in Meta’s Horizon Worlds and bringing a whole new dimension of access to our fans. Truly a first of its kind, the Wendyverse connects the best of today See you tomorrow to show off for our fans around the world – with a Frosty® and fries in hand.”

The Wendyverse is more than a virtual restaurant. It’s a virtual world of Wendy who departures with a Wendy’s virtual restaurant. In the first phase of the Wendyverse, fans with a Meta Quest 2 can venture into an all-new delightful world built by community creators:

  • Wendyverse Town Square Center: A restaurant Wendy’s fans know and love, replicated in the virtual world. Players can go behind the counter, catch up with friends, and gear up for a mouth-watering adventure. Virtual hot and crispy fries, anyone?
  • Wendyverse Partnership Plaza: Just in time for the madness, players can head to the Buck BiscuitDome where they can storm the court, shoot hoops with a virtual Baconator® and cut the net after a winning shot. The Ws don’t stop there as fans can score a sausage or bacon, egg and cheese cookie for just a dollar *IRL – in the app or at the restaurant – from April 1 to May 1. Yes, the dollar cookie is back. You’re going to want to go back to the real world for this one.

Launched in 2021, Horizon Worlds is a free social experience that lets people explore, play and connect in new and extraordinary ways through immersive virtual reality. Users can discover new places with friends, participate in action-packed games and interactive experiences, and design their own worlds or be inspired by others. In Horizon Worlds, people are more than just visitors – they’re part of what makes it great.

“The full vision of the Metaverse may be years away, but brands should start experimenting with what their presence in the Metaverse will be like now,” said Vishal Shah, vice president of Metaverse of Metaverse. “There are experiences like Horizon Worlds that can give people a sense of what it’s like to be together in an experience – that’s a great place to start.”

“The creators of Wendy’s, Meta’s Creative Shop, and Horizon Worlds worked together to bring this experience to life,” said Nicki Bell, vice president of Creative Shop’s Meta. “Wendy’s has always been an innovative leader in the way it works with creators – building this world is a great example of how brands can appear in Horizon Worlds in intentional and meaningful ways with their communities.”

Those who don’t have Quest 2 can check out a viewer-only version and out-of-this-world offers by visiting Wendyverse.com from April 2. See you in the Wendyverse.

About Wendy’s
Wendy’s was founded in 1969 by David Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is Our Recipe®”, which remains the hallmark of the Wendy’s system. Wendy’s is best known for its made-to-order square burgers made with fresh, never-frozen beef**, freshly prepared salads and other signature items like chili, baked potatoes and Frosty® dessert. The Wendy’s Company is committed to doing the right thing and making a positive difference in the lives of others. This is especially visible through the company’s support of the Dave Thomas Foundation for Adoption® and its Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people in approximately 7,000 restaurants worldwide with a vision to be the fastest growing and most loved restaurant brand in the world. For more details on franchising, contact us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

*Limited time only at participating US Wendy’s during breakfast hours. Offer applies to Bacon or Sausage, Egg & Cheese Biscuits only. Not valid in combo. Limit of five eligible items per transaction per person per day while supplies last. Third party delivery rates may vary. Check with your local Wendy’s for breakfast times.

**Fresh beef available in the contiguous United States, Alaskaand Canada.

SOURCEThe Wendy’s Company


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