Article written by David “Rev” Ciancio
Your guests will love this!
Consumers, your guests and even you, we are all online, all day. Reviews.org reports that the average American picks up their cell phone 262 times a day! According to research by RescueTime (an app created to monitor mobile phone usage) people spend an average of 3 hours and 15 minutes on their phones EVERY DAY with power consumption around 4.5 hours.
EVERYONE is on their cell phone ALL THE TIME. Amazon, Uber, Target, Starbucks, Lyft, GrubHub, Walmart – these apps are so popular they’re on almost every phone. And that creates a problem for your restaurant brand. Why? These Multi-Million and Billion-Dollar Enterprise Apps set expectations for how people think e-commerce platforms should work. They literally define the expectations of your restaurant.
Whether you are an independent operator, a growing multi-unit brand, or an international corporate brand, ease of use should be a priority for your online ordering user experience. Did you know you can add a Tesla to your cart with just 2 button presses! ? ? ! Try it. That’s a purchase totaling well over 6 figures…and you can easily purchase one with just a few clicks of your thumb.
These gigantic retailers and brands spend hundreds of thousands, if not millions, of dollars and have massive teams of developers working on the performance of their apps every day. Whether you like to admit it or not, the ease of use of these apps creates expectations among consumers.
All of us, including you, want to be able to transact online quickly, easily and efficiently. As a business owner, you should want it too, because ease of use translates to increased sales.
And because the cost of acquisition, the effort to attract new customers, is so difficult and expensive, it’s imperative that we increase lifetime value through repeat purchases. You got them, now you gotta keep them coming back for more!
But this creates a huge obstacle. Because we want this for our restaurant, that’s where the weak points have settled. We want to be like these smart brands, so we start thinking:
- I don’t have a team of developers like these brands
- I don’t have the manpower or the hours to do all the work
- I don’t have a huge budget like these big brands
How can you create a technology stack for digital ordering that is frictionless, similar to ride-sharing apps and large retailers? How do you make sure it’s not a one-time test meal? How do you get them to dinner again and again?
This is an issue that even the biggest chains are constantly working on.
There is good news. You don’t need a huge budget. You don’t need a massive team of developers. You just need a few tools that already exist and around $300 per month.
You read correctly. Having a frictionless digital ordering experience is easy, affordable, and doesn’t require having an app that you have to ask your guests to download.
I implemented this exact system at our restaurant, Handcraft Burgers & Brew, a quick-service fast food restaurant in New York City. It was easy to set up, it works seamlessly, it was inexpensive, and it allows us to deliver an experience to our customers that matches the expectations they created using these apps from the retail giants. by retail ?
Want to know what it is and how it works? I partnered with Bbot (a flexible platform that allows guests and servers to easily start a tab, add and close it at any time in a beautiful, custom-branded digital menu with no app download required ) and Ovation (customer feedback solution will help you make the digital touch of the table, get customer feedback, build your database and generate more 5 star reviews) to show you exactly how you can do that too and what tools you need to run.
Watch this video below where you’ll learn how to deliver a seamless, personalized digital customer experience similar to ride-sharing apps and large retailers. Your guests will love it, and you will love its ease of implementation!
Take a moment to digest, then contact me with any questions at email@example.com. Message me on LinkedIn or Instagram and let me know. I’d love to hear and if I share it I’ll give you credit! Make it a good tasty day!
David “Rev” Ciancio is a former bar owner in New York and knows exactly how difficult it is to operate and score a hospitality business.
It is now a hospitality marketing consultant, client and technology evangelist with over 20 years of experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and influencer marketing. It helps tech companies, brands, and restaurants acquire and retain customers. Rev is known as an “expert burger taster,” writes hospitality and marketing tips on his @revciancio Instagram account, as well as on his LinkedIn profile. He believes pizza is a religion. Learn more at https://bit.ly/followersorders