How restaurants are using technology to drive business – The Dixon Pilot


When people think of small local restaurants, there is often a mental image of a small building that they would only discover by going off the beaten path and finding that local joint famous for its chicken and waffles. While that mom-and-pop vibe is good for a story, it’s important for restaurateurs to know how to use technology to boost their restaurant business. Almost every restaurant makes changes to keep moving forward, and here are some of the most important ones you should consider using.

Presence on social networks

One of the best ways for a restaurant to use technology is to use social media to build brand awareness. Everything from people sharing positive experiences and reviews on Yelp to tagging the business when posting on their personal pages can help.

The internet allows us to connect with people all over the world, and it only makes sense that word of mouth capable of reaching millions is beneficial for any business. Moreover, this method does not cost the company a penny in advertising.

Digital menus

Some restaurants incorporate full-menu kiosks that allow you to order your own food, but many others use digital iPad menus. There is a lot of reasons restaurants use digital menusincluding their accessibility and ease of access for users.

Diners use these digital menus to order food and, in some cases, even play a game while waiting for dinner to arrive. Digital menus are also a great way to entice people to explore dessert options at the end of their meal.

Delivery services

Restaurants are using technology to boost their business by partnering with delivery services like DoorDash or GrubHub. Many people looking to order dinner may not know exactly what they want when they fire up their delivery app of choice, and seeing a new local restaurant they’ve never heard of before can encourage them to take an interest in it. So the next time you’re looking for a dinner delivery service, try checking beyond the big chains and see what’s nearby.


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